Italian Online Gambling Market Size
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The European market is by far the largest market for iGaming. Of the €34.6bn of online GGR created worldwide in 2015, north of 47.6% went to European operators. The European online gambling market is estimated to produce a Gross Gaming Revenue ( GGR = stakes minus winnings) of about €16.5 billion and is expected to grow steadily to a. Italian and French updates The Italian market has benefitted from the introduction of cash poker and casino-style card games. The piecemeal nature of progress in Italy may be playing into the hands of the Italian gam-ing giants, including Lottomatica which is starting to assert itself within the Italian online market.
Pune, India , Dec. 29, 2020 (GLOBE NEWSWIRE) -- The global demand for online gambling market in terms of revenue was worth of USD 45837.26 million in 2019 and is expected to reach USD 77420.56 million in 2026, growing at a CAGR of 7.91% from 2019 to 2026. The online gambling market is expected to grow at significant growth rate due to number of driving factors.
The study provides a crucial view of online gambling market by segmenting the market based on type, end-user, and region. Based upon type, online gambling market is segmented into live casino, slots, bingo, and others. Based upon end-user, online gambling market is segmented intomobile, desktop and others. The regions covered in global online gambling market are North America, Europe, Asia-Pacific, and Rest of the World. On the basis of country level, global online gambling market is sub divided into U.S., Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Brazil, Mexico, GCC, Africa and etc.
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Increasing adoption of smartphones, surge in internet penetration and availability of cost-effective mobile applications for betting are some key impacting factors contributing to online gambling market growth within the forecast period. According to Internet Innovation Alliance report, In 2016, a total of 1.5 billion smartphones were sold worldwide and it is estimated that the U.S. will have a 72.7 percent smartphone penetration rate by 2021. According to the American Gaming Association (AGA), approximately 2,800 sites are active online and offer activities with bingo, poker, and lottery in 2018. Moreover, easy availability of electronic gambling devices (EGDs), technological advancements and presence of leading gaming providers will provide significant openings in the global online gambling market during the forecast period. For instance; a Video Lottery Terminal (VLT) uses advancing technology and can also be customized to electronic slot machines, video slot machines, spinning reel slot machines and electronic poker games.
Recently, the ongoing COVID19 has also augmented the demand for online gambling globally. Moreover, increasing digitalization coupled with secure digital payment options and rising research and development in technology by organizations around the world are also supplementing the market growth. For example; Gaming Innovation Group Inc. is an iGaming company based in Saint Julian's, Malta, Europe. It offers cloud-based product and platform services and performance marketing to its B2B partners. In June 2020, Gaming Innovation Group announced partnership with GS Technologies Limited for the provision of GiG’s platform and front-end development to a new casino brand with its license from the Maltese Gaming Authority.
North America and Europe are expected to capture the major share of this market owing to increasing disposable income of consumers, rise in smartphone users, rising R&D collaboration in technology, new product launching, increasing digitalization coupled with secure digital payment options in North America is driving the demand for online gambling market in forecast period. According to Internet Innovation Alliance report, in 2017, the numbers of smartphone users were estimated to reach 224.3 million in the United States and the number of smartphone users in the U.S. is estimated to reach over 270 million in 2022. Also, the new law allows for online casinos, online poker, sports betting, and more. Currently, New Jersey is the largest market for regulated online gambling in the United States. In New Jersey, number of sports books and online sports betting apps live are available for online gambling. For example; in 2019, GiG launched the Hard Rock Omni channel sports offline and online solutions in New Jersey. Asia Pacific is growing at more rapid pace in the global online gambling market due to the increased adoption of smartphones and larger proportion of younger population in this region.
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Mobile technology has spread rapidly around the globe. Currently, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones. But the growth in mobile technology to date has not been equal, either across nations or within them. People in advanced economies are more likely to have smartphones in particular and are more likely to use the internet and social media than people in emerging economies. Casino games are also available on online casinos. Casino games can also be played outside casinos for entertainment purposes like in parties or in school competitions, some on machines that simulate gambling. Casinos may also offer other types of gaming such as; hosting poker games or tournaments, where players compete against each other.
According to the Ericsson Mobility Report, global mobile subscription penetration reached 104% in Q4 2018. In 2022, the number of mobile broadband subscriptions is expected to reach 8 billion. Of course, there are some inactive subscriptions and some users own multiple devices, but still, the number is mind-boggling. Additionally, according to a report by World Casino Directory; interactive poker remained mostly flat with a slight drop from 2,688.1m to 2,679.3m and bingo rose slightly, as it has since 2003 with a 15-year increase of more than thirteen-fold from $148m to $1.96b. In the interactive sphere, once again Japan is in the top three of thirty charted countries with roughly the same revenues as China is posting at just under 10% of global GGR each. The United Kingdom which signifies 16.7% of legal global revenues at $8.06b, the top 3 command a cumulative total of 36.3% of global interactive gambling by player location
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Online gambling includes casinos, virtual poker, and sports betting. This online gambling is the staking/betting of something of value that is generally money on the outcome of a game using the internet and it is gaining popularity among the population with the advent of high-speed internet. The usage of mobile devices to participate in all types of gambling activities is increasing. The online gaming business is progressively moving into markets around the world and it is changing the model of the gambling industry as many consumers turn to the Internet to bet on gamble on slots, sports or play cards.Online gambling has been growing in the past two decades owing to the rise of the Internet and various technological advancements and the internet is home to thousands of casinos with millions of players.Growth of mobile gambling, availability of high-speed internet services, rising ownership of gadgets such as laptops, mobile &tablets, growing number of online women gamblers, industry consolidation & alternative option to cash and legalization and cultural approval of online betting in various developed countries are the key factors for driving the global online gambling market growth.
Major Trends of online gambling market are as follows:
Telegram Casino: Online gambling becomes more accessible thanks to apps like Viber, WhatsApp, Facebook, Telegram and similar options. All these apps are easy to use even with a weak internet connection. Most of the customers prefer Telegram due to progressive features. The provider has released a bot for accessing casinos. Telegram operates as intermediary and transfers signals from the user to the site. Telegram is popular for different features including player anonymity, broad availability, no advertising needed, safe communication and similar. This Telegram casino is able to mimic the model of desktop and mobile online casinos that would make gaming on the platform super secure and convenient. The person over the age of 18 who has a registered Telegram account can access games on the Telegram casinos platform. This innovative move combines the better of two online worlds such as messaging and gaming.
Italian Online Gambling Market Size Calculation
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Virtual and Augmented Reality Casinos: A Virtual reality is nothing but a computer-generated 3D simulation of an environment in which user can interact within a realistic way and this VR completely changes the player’s usual online casino experience. There are many casinos that have been utilizing this new technology for years and some casinos provide an authentic gaming experience where players can explore the virtual casino and enjoy playing the latest VR-adapted slot games or any other game. For instance; virtual reality poker is also gaining more popularity and a few online casinos already offer such games on their websites. Augmented reality combines the real world and computer-generated virtual overlays and it give users a virtual view of the world. This AR uses the existing environment and overlays new images on top of it. This technology is behind one of the most popular mobile games such as Pokémon Go which is set to make the online casino experience even better and will soon be an available feature in many casinos. This AR makes live gaming even more thrilling and appealing by allowing players to enjoy games in a completely different way and meet other players in a virtual environment.
Blockchain technology: Casino operators include blockchain solutions in casino games which attract additional users and this technology allows smooth and quick transactions. Also with this technology customers can take advantage of complete anonymity as users’ information is not transferred to banks and other intermediaries. Blockchain technology has been used in the payment processes of many online casinos.
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Dublin, April 22, 2020 (GLOBE NEWSWIRE) -- The 'Online Gambling Market Size, Share & Trends Analysis Report by Type (Sports Betting, Casinos, Poker, Bingo), by Device (Desktop, Mobile), by Region (North America, Europe, APAC, Latin America, MEA), and Segment Forecasts, 2020 - 2027' report has been added to ResearchAndMarkets.com's offering.
The global online gambling market size is expected to reach USD 127.3 billion by 2027, registering a CAGR of 11.5% from 2020 to 2027. The market is expected to gain traction over the forecast period. The growing popularity of betting across the globe and freemium model in online gambling are among the potential opportunities likely to unfold in the next few years.
Increasing adoption of smartphones and easy access to casino gaming platforms is currently driving the market. Factors such as increasing internet penetration and the availability of cost-effective mobile applications for betting are also expected to contribute to market growth over the forecast period. According to the American Gaming Association (AGA), as of 2018, approximately 2,800 sites are active online and offer activities including bingo, poker, and lottery.
Electronic Gambling Devices (EGDs) are inexpensive to run and easily available. These devices have an in-built software that mimics the experience of a local casino. For instance, a Video Lottery Terminal (VLT) uses advancing technology and can also be customized to electronic slot machines, spinning reel slot machines, video slot machines, and electronic poker games.
The spread of COVID19 has accelerated the demand for online gambling. Moreover, increasing digitalization coupled with secure digital payment options are also some factors contributing to online gambling market growth. The market is further expected to gain momentum over the forecast period attributed to the rising use of digital currency and websites provided by companies for betting and gambling.
Further key findings from the report suggest:
- Ease of sports betting using a computer or smartphone coupled with the proliferation of sports betting ads across the globe is expected to propel segment growth over the forecast period
- Online gambling service providers/operators are allowed to enter into agreements with individual players or customers to provide betting services for real money, in turn attracting more gamers
- A large number of customers are using desktops for betting as downloading and installing casino software proves to be easier on desktops. This, in turn, is expected to propel the growth of the desktop segment
- Online agencies, networks and exchanges, and third-party ad servers are used for advertising gambling websites of various companies
- Europe is expected to continue its dominance over the forecast period. In the U.K., online gambling is legalized owing to safe practices and stringent regulations laid down by the government
- Asia Pacific is anticipated to register the highest growth rate owing to the increased adoption of smartphones, a larger proportion of younger population, and legalization of online gambling in the region. The market size is largely influenced by the size of betting and pertinent outcome
- Key companies in the online gambling market include William Hill PLC and Paddy Power Betfair PLC.
Key Topics Covered:
1. Methodology and Scope
2. Executive Summary
2.1 Online Gambling Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
2.2 Global Online Gambling Market, 2016 - 2027
2.2.1 Global online gambling market, by region, 2016 - 2027
2.2.2 Global online gambling market, by type, 2016 - 2027
2.2.3 Global online gambling market, by device, 2016 - 2027
3. Online Gambling Industry Outlook
3.1 Market Segmentation & Scope
3.2 Market Size and Growth Prospects
3.3 Online Gambling - Value Chain Analysis
3.3.1 Vendor landscape
3.4 Online Gambling Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Increasing investment in online gambling
3.4.1.2 Growing number of live casinos across the globe
3.4.2 Market restraint analysis
3.4.2.1 Increasing rate of cybercrimes
3.5 Penetration and Growth Prospect Mapping
3.6 Online Gambling Market - Porter's Five Forces Analysis
3.7 Online Gambling Market - Key Company Market Share Analysis, 2019
3.8 Online Gambling Market - PESTEL Analysis
3.9 Impact of COVID 19 on the Online Gambling Market
4. Online Gambling Type Outlook
4.1 Online Gambling Market Share By Type, 2019
4.2 Sports Betting
4.2.1 Sports betting online gambling market, 2016 - 2027
4.3 Casinos
4.3.1 Casinos online gambling market, 2016 - 2027
4.4 Poker
4.4.1 Poker online gambling market, 2016 - 2027
4.5 Bingo
4.5.1 Bingo online gambling market, 2016 - 2027
4.6 Others
4.6.1 Other online gambling market, 2016 - 2027
5. Online Gambling Device Outlook
5.1 Online Gambling Market Share By Device, 2019
5.2 Desktop
5.2.1 Desktop online gambling market, 2016 - 2027
5.3 Mobile
5.3.1 Online mobile gambling market, 2016 - 2027
5.4 Others
5.4.1 Other device for online gambling market, 2016 - 2027
6. Online Gambling Regional Outlook
6.1 Online Gambling Market Share by Region, 2019
6.2 North America
6.2.1 North America online gambling market, 2016 - 2027
6.2.2 North America online gambling market, by type, 2016 - 2027
6.2.3 North America online gambling market, by device, 2016 - 2027
6.2.4 U.S.
6.2.4.1 U.S. online gambling market, 2016 - 2027
6.2.4.2 U.S. online gambling market, by type, 2016 - 2027
6.2.4.3 U.S. online gambling market, by device, 2016 - 2027
6.2.5 Canada
6.2.5.1 Canada online gambling market, 2016 - 2027
6.2.5.2 Canada online gambling market, by type, 2016 - 2027
6.2.5.3 Canada online gambling market, by device, 2016 - 2027
6.3 Europe
6.3.1 Europe online gambling market, 2016 - 2027
6.3.2 Europe online gambling market, by type, 2016 - 2027
6.3.3 Europe online gambling market, by device, 2016 - 2027
6.3.4 U.K.
6.3.4.1 U.K. online gambling market, 2016 - 2027
6.3.4.2 U.K. online gambling market, by type, 2016 - 2027
6.3.4.3 U.K. online gambling market, by device, 2016 - 2027
6.3.5 Germany
6.3.5.1 Germany online gambling market, 2016 - 2027
6.3.5.2 Germany online gambling market, by type, 2016 - 2027
6.3.5.3 Germany online gambling market, by device, 2016 - 2027
6.4 Asia Pacific
6.4.1 Asia Pacific online gambling market, 2016 - 2027
6.4.2 Asia Pacific online gambling market, by type, 2016 - 2027
6.4.3 Asia Pacific online gambling market, by device, 2016 - 2027
6.4.4 China
6.4.4.1 China online gambling market, 2016 - 2027
6.4.4.2 China online gambling market, by type, 2016 - 2027
6.4.4.3 China online gambling market, by device, 2016 - 2027
6.4.5 India
6.4.5.1 India online gambling market, 2016 - 2027
6.4.5.2 India online gambling market, by type, 2016 - 2027
6.4.5.3 India online gambling market, by device, 2016 - 2027
6.4.6 Japan
6.4.6.1 Japan online gambling market, 2016 - 2027
6.4.6.2 Japan online gambling market, by type, 2016 - 2027
6.4.6.3 Japan online gambling market, by device, 2016 - 2027
6.5 Latin America
6.5.1 Latin America online gambling market, 2016 - 2027
6.5.2 Latin America online gambling market, by type, 2016 - 2027
6.5.3 Latin America online gambling market, by device, 2016 - 2027
6.5.4 Brazil
6.5.4.1 Brazil online gambling market, 2016 - 2027
6.5.4.2 Brazil online gambling market, by type, 2016 - 2027
6.5.4.3 Brazil online gambling market, by device, 2016 - 2027
6.6 MEA
6.6.1 MEA online gambling market, 2016 - 2027
6.6.2 MEA online gambling market, by type, 2016 - 2027
6.6.3 MEA online gambling market, by device, 2016 - 2027
7. Competitive Landscape
7.1 William Hill PLC
7.1.1 Company overview
7.1.2 Financial performance
7.1.3 Product benchmarking
7.1.4 Strategic initiatives
7.2 Bet365 Group Ltd.
7.3 Paddy Power Betfair PLC
7.4 Betsson AB
7.5 Ladbrokes Coral Group PLC
7.6 The Stars Group Inc.
7.7 888 Holdings PLC
7.8 Sky Betting & Gaming
7.9 Kindred Group PLC
7.10 GVC Holdings PLC
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